Marketing

  • Marketing to Photographers

    In this interview I sit down with New York City based photographer, educator and marketer James Maher. James and I discuss some of the tips and suggestions for photographers just starting to think about building a business.

  • TWiP Weddings 052: Referrals & Reviews

    This week, we’re going to talk about referrals and reviews and share some tips and strategies that can help increase the number of referrals you receive and ensure that clients can’t wait to refer you after you’ve photographed their wedding.

  • TWiP Weddings 047: The Law of Attraction

    A big part of attracting the ideal types of clients comes down to what we show online. On today’s episode, we’re going to share our processes for choosing which images go into our portfolios and how we decide what types of images we share on social media and on blog posts to ensure that we are attracting the types of clients who we want to work with.

  • TWiP Weddings 041: The Client Experience

    This week we’re going to talk about the client experience. From the moment a potential client inquiries about your services, through to the final delivery of their images and beyond, what are the key ingredients that create an exceptional client experience?

  • TWiP Weddings 033: Bridal Shows

    Bridal shows continue to be a popular event where brides (and a few reluctant grooms), go to see the latest wedding trends, view the latest wedding fashions, get free swag and shop for their wedding vendors. On this week’s show we’re going share our experiences with bridal shows and provide our thoughts on how to benefit from participating in them.

  • TWiP Talks 24: Photo Plus Expo and Social Marketing

    In this interview I’m joined by Ryan Parrilla, Dylan Hattem and Jodi Rosenblum. It’s all about Photo Plus Expo and Social Marketing! We discuss how Ryan Parrilla was able to become a social media powerhouse in such a short time, and the ever changing landscape of marketing as it is applied to photographers. And we also dive into Photo Plus Expo with Jodi… she gives a sneak peek at what’s in store for this years mega photography tradeshow.

  • TWiP 371 – Reddit Regret

    A photographer blogs about the negative side of having his photo hit #1 on Reddit, Hasselblad breathes new life into analog V-System cameras going back to 1957, and a look at MIOPS – a new high speed camera trigger controllable with your smartphone.

  • Sticky Albums – Product Review

    Frederick Van Johnson talks with Nate Grahek about StickyAlbums.com – the company which creates a customized, branded mobile app for each of your customers in minutes.

  • Going, Going, Going… Pro!

    Ever wanted to know what it would take to “Go Pro” with your photography? Guest contributor Patrick Reed reviews the book he says will help you do just that.

  • Big Rocks & Marketing

    Last month, Sandy Puc was our special guest presenter at our monthly TWiP meetup. In this article, photographer and TWiP contributor Chris Krieger provides a synopsis and review of Sandy’s two-hour presentation on marketing for success as a photographer.

  • New eBook! Your Creative Mix!

    This is a book about becoming exponentially happier as a photographer, while growing your passion for the art. It’ a book about how not to be sucked into the pretentiousness of being an “artist” while finding new ways to connect with people who want to consume your art. It’s a book about YOUR CREATIVE MIX.

  • The Good Dance of Business

    TWiP contributor Patrick Reed shares his experiences on how he offered his services to a local ballet school as a means to promote his photography business while giving back to his community at the same time.