TWiP Talks 24: Photo Plus Expo and Social Marketing

In this interview I'm joined by Ryan Parrilla, Dylan Hattem and Jodi Rosenblum. It's all about Photo Plus Expo and Social Marketing! We discuss how Ryan Parrilla was able to become a social media powerhouse in such a short time, and the ever changing landscape of marketing as it is applied to photographers. And we also dive into Photo Plus Expo with Jodi… she gives a sneak peek at what's in store for this years mega photography tradeshow.

Ryan Parrilla, whose alias is @novess on Instagram, is a young photographer (born in 1998), hailing from New York City. From the first time Ryan picked up a camera, he has been dedicated to discovering everything his surroundings have to offer. Even at this early stage in his career, Ryan has amassed media excitement, worked with international brands and has most recently had his work placed in a solo exhibit within New York's Royalton Hotel.

Dylan Hattem works in the advertising technology field, and is Ryan Parrilla's manager and also a photographer himself.

Jodi Rosenblum is the education Coordinator of WPPI and PhotoPlus. With a background in Fine Art Photography and a love for art, she decided early on to take a step into the marketing and event coordinating side of the business. She puts professional photographers together with aspiring pros, and from there, the motivation and inspiration begins.

She says “to inspire others while being inspired gives me drive.”

Photo Plus Expo 2015
Ryan Parrilla on Instagram

Some of Ryan's work: