THIS is how you reach photographers!
This Week in Photo (also known as TWiP) is one of the longest-running photography podcasts in the industry. Hosted by Frederick Van Johnson, the show consists of 1-on-1 interviews and round-table discussions about the major happenings in the world of photography.
The show is irreverent, educational, and occasionally hilarious! TWiP has reached millions of enthusiastic photographers via the podcast, private community, YouTube channel, social media, and its email lists.
Let’s talk about promotion, contact me.
Ad Spot Examples
The first ad is placed at the beginning of the episode; we call this the “billboard”. It’s a short mention containing your messaging designed to expose your ad to listeners immediately. This placement guarantees an ad impression, even if the listener doesn’t continue listening through the middle, or to the end of the show.
The second and primary ad position is long-form — 2-3 minutes or more. This ad is ad-libbed and inserted into the middle of the episode.