This, is how you reach photographers…
This Week in Photo aka TWiP is one of the longest-running photography-centric podcasts in the industry. Hosted by Frederick Van Johnson, the show is a weekly round-table discussion of the major happenings in the world of photography. You’ll also find deep one-on-one interviews with the industry’s hottest photographers and companies. The show is irreverent, educational and occasionally hilarious!
TWiP has reached millions of enthusiastic photographers via the podcast, YouTube channel, social media as well as its email list.
TWiP has some tremendous advertising opportunities available. We’ve vastly simplified our processes to increase ad effectiveness, impressions, and to keep the focus on YOUR marketing message.
TWiP is EVERYWHERE…
Available Campaigns
+ In-Show Advertising
60-90 second ad insertion
+ Sponsored Webinar
An hour-long live demonstration of your product or service
+ Sponsored Interview + Product Demo
A one-on-one VIDEO interview with screencast demo
+ Graphical Banner Ads
Horizontal and square graphic ad on this website
First, a few questions…
Podcast Ad Examples
Your show sponsorship includes in two customized placements per episode during the season. The exact number of sponsored episodes is determined based on your marketing needs and the campaign we build for you.
Billboard Ad Example
The first ad is placed at the beginning of the episode; we call this the “billboard”. It’s a short mention containing your messaging designed to expose your ad to listeners immediately. This placement guarantees an ad impression, even if the listener doesn’t continue listening through the middle, or to the end of the show.
Long-Form Ad Example
The second and primary ad position is long-form — 2-3 minutes or more. This ad is ad-libbed and inserted into the middle of the episode.
Video Ad Examples (Blog, YouTube and Twitch.tv)
Our Reach
Podcast
40,000 ~ 50,000 episode downloads per month
40,000,000+ total downloads
Website
100,000 monthly visitors
YouTube
2,100,000 views to date
16,000 subscribers
286,000 minutes watched per month
Email List
25,000 subscribers