This is how you reach photographers…
This Week in Photo aka TWiP is one of the longest running photography-centric podcasts in the industry. Hosted by Frederick Van Johnson, the show is a weekly round-table discussion of the major happenings in the world of photography. You’ll also find deep one-on-one interviews with the industry’s hottest photographers and companies. The show is irreverent, educational and occasionally hilarious!
TWiP has reached millions of enthusiastic photographers over the years via the podcast, YouTube channel, social media as well as its massive email list.
TWiP has some tremendous advertising opportunities available. We’ve vastly simplified our processes to increase ad effectiveness, impressions, and to keep the focus on YOUR marketing message.
Available Campaign Components
+ Graphical banners ads (top, side, in-line)
Horizontal and square graphic ad on this website
+ In show audio ads
Your messaging read live on the VIDEO show
+ In show video ads
Your messaging read and SHOWN live on the VIDEO show
+ Advertorial posts (text/graphics)
Your messaging in the form of an article with graphics on the site
+ Sponsored Interviews + demo (in feed & site)
A one-on-one VIDEO interview with screencast demo
+ Sponsored Interviews (in feed)
A one-on-one AUDIO interview
+ Learning Centers
We produce a series of short videos that demo and promote your product
+ Direct Email / Newsletter
Your ad placed in our popular weekly newsletter
+ Social Media Posts (IG Stories / TW / FB)
Social media mentions to drive traffic to your campaign
Podcast Ad placements
Your show sponsorship includes in two customized placements per episode during the season. The exact number of sponsored episodes is determined based on your marketing needs and the campaign we build for you.
Billboard Ad Example
The first ad is placed at the beginning of the episode; we call this the “billboard”. It’s a short mention containing your messaging designed to expose your ad to listeners immediately. This placement guarantees an ad impression, even if the listener doesn’t continue listening through the middle, or to the end of the show.
Long-Form Ad Example
The second and primary ad position is long-form — 2-3 minutes or more. This ad is ad-libbed and inserted into the middle of the episode.
80,000 ~ 90,000 episode downloads per month
40,000,000+ total downloads
500,000 photographers monthly visitors
1,800,000 views to date
260,000 minutes watched per month
TWiP SPONSOR Basic Investment
One Month Audio Only – $1250 Per Episode
One Quarter Audio + Video – $1750 Per Episode