Marketing to Photographers

with James Maher

In this interview I sit down with New York City based photographer, educator and marketer James Maher. James and I discuss some of the tips and suggestions for photographers just starting to think about building a business.

James is a lifelong New Yorker, and like many Manhattanites, he is a terrible driver and cook; however, he is an excellent navigator and knows where to find the best Chinese takeout. James has devoted himself to his photography business in New York since 2005. His fine-art photography has been sold and licensed to collectors and companies globally, he works with various businesses as a portrait and studio photographer in New York, he is a regular contributor (both photographic and written work) to a variety of websites and magazines, and as a certified New York tour and workshop guide, he frequently leads photography workshops. He has also had a multi-year regular feature for the NY Daily News reporting on different neighborhoods of the city through street portraits and interviews with locals.

James has also been working on a documentary project since 2012, which consists of nearly 200 portraits and in-depth interviews primarily with long-time residents, business owners, and employees in the East Village neighborhood of New York City. The project has become a historical account of the mid-to-late 20th Century of one of the most vibrant and lively neighborhoods in the city.

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