TWiP Talks 25: Dylan Hattem on The NEW Social Media Marketing
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Digital photography and social media have forever changed the way both professional and amateur photographers interact with their fans. And the methods we use to measure success in the industry has changed as well. “Followers”, “Likes” and “Hearts” have become the new way we gauge the importance and marketing weight of a particular photographer — for better or worse. Ignore this new paradigm, and suffer the consequences. Embrace it, and the sky is the limit.
Digital photography and social media have forever changed the way both professional and amateur photographers interact with their fans. And the methods we use to measure success in the industry has changed as well. “Followers”, “Likes” and “Hearts” have become the new way we gauge the importance and marketing weight of a particular photographer — for better or worse. Ignore this new paradigm, and suffer the consequences. Embrace it, and the sky is the limit.
Dylan Hattem is an up and comer in this newly emerging marketing space. In this interview we discuss The NEW social media marketing for photographers, and how it has affected the way photographers operate and get attention online. We also discuss some ways that you might shift your mindset to better navigate today’s social media landscape.
Dylan on Twitter
Dylan on Instagram
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