I approach business portraits the same way that I would approach any other type of portrait session. I aim to portray warmth and comfort in a familiar and welcoming environment. I like to be involved in the process when planning a business portrait with my clients, and often get involved in helping to develop the messaging. What are you trying to convey? What do you want your clients to know about you? What is most important to them?
Once we discuss this, I will collaborate with you to plan where we’ll be photographing your portraits, and this is usually where your clients are used to seeing you. If you’re a retailer, this would likely be your place of business, if you’re a contractor, this might be at a job site, or if you’re an interior decorator, maybe this would be in a warm, comfortable living room type of environment.