TWiP Weddings 021: Business Action Planner with Corwin Hiebert

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Business Action Planner with Corwin Hiebert

Corwin Hiebert is a management and marketing specialist who works with photographers and other creatives to help them build successful creative businesses. On this episode, Corwin joins us to discuss his latest tool – The Business Action Planner for Photographers.


The Business Action Planner Toolkit is a self-paced resource that you can use to bring structure and focus to your business building efforts. In comparison to a traditional business plan, a business action plan is very different:

  • The business elements are organized more organically based on our experience helping creative freelancers identify, address, and solve their management and marketing problems. The Business Action Planner Toolkit is a non-prescriptive resource designed to decrease the chance of inertia and increase your entrepreneurial momentum.
  • The end result is not intended to be some elaborate document that you print and then shove in a drawer never to see the light of day. Rather, it’s designed to be a perpetual work in progress; it’s for your business-building pleasure and it’s a digital workspace—thanks to the wonders of Evernote®.

This is for you, something to have at the ready to help you achieve your dreams. It’s a toolkit for creating a manageable and serviceable structure for your hopes and dreams. This wasn’t always a self-help toolkit. In past years it was an expensive consulting package, but now it’s accessible to everyone.

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