Basically, the software is designed to allow photographers to “marry” a still printed image with a video. When viewed through their iPhone app, what you see is what looks like a 3D, mapped digital video playing on top of a print — living in the physical world.
This is augmented reality applied to commercial photography.
In this chat we discuss the technology behind this software, as well as some of the potential directions photographers and other creative professionals might take it.
To get a look at how it works, do this:
1. First download the Live Portrait app.
2. Launch it, then aim your iPhone at this photo:
Here's the official Live Portrait promotion video: