TWiP 432: Facebook Gets Virtually Real

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Remember back in the day when Quicktime VR was all the rage? In many ways, it represented the next logical step in video. We started seeing QTVRs everywhere — from real estate, to automotive, to product photography and more. Imagine the possibilities!

Apple also featured QTVRs on their site as a way for shoppers to get a 360 “walk around” view of some of their newest products. And then poof, nothing. It seemed like overnight, we forgot all about QTVR and the promise it held.

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Well, it looks like a similar technology is back, and with the proliferation of high-­speed Internet access, instead of a single still 360 photo… you can now “step into” live 30 frame­ per­ second streaming video. Imagine the possibilities — again.

This new technology is being invested in by some of Silicon Valley’s heaviest hitters, including Google and Facebook. But is it here to stay? Or is just another shiny object for us to get distracted by.

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I'm a photographer, strategist, and former combat photojournalist with decades of experience in media and content creation. I help creatives thrive through storytelling, technology, and smart automation.