TWiP 448 – Fujifilm’s X-Factor

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TWiP 448 – Fujifilm's X-Factor

The folks over at Fujifilm are continuing to impress and innovate in the mirrorless camera space. This time with the introduction of the X­PRO2. Fuji is returning to it’s rangefinder­influenced roots with the inclusion of a hybrid optical/electronic viewfinder, and several other improvements to this new camera that are sure to make any Fuji shooter happy.

Also, in this episode we discuss GoPro and the decline of action camera sales resulting in the company slashing 7% of it’s workforce. Is the action camera market saturated? Or, is it just time to reimagine the product line, and diversify. Or maybe both?

To discuss these stories and more, I’m joined by Don Komarechka of DonKom.ca and Lee Herbet of CapturingPassion.com

Also, before we get started, a quick heads­up… I’m excited to be speaking at the Out of Chicago conference June 24 ­ 26. For a limited time, they’re knocking $100 off the registration price if you use the code “twipchicago” when you sign up. Just head over to TWiP.Pro/OOC to see all the details. See you in the windy city!

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