TWiP Talks 34: Trey Ratcliff on Aurora HDR

[smart_track_player url=”http://media.blubrry.com/thisweekinphoto/p/content.blubrry.com/thisweekinphoto/TWiP_Talks_34_Aurora_HDR_with_Trey_Ratcliff.mp3″ color=”6a1915″ title=”Trey Ratcliff on Aurora HDR” artist=”TWiP Talks 34″ ]What happens when MacPhun and Trey Ratcliff collaborate on HDR software? An Aurora shows up! In this episode of TWiP Talks Trey explains the genesis of this new HDR software.

Aurora HDR is a co-project by Macphun and Trey Ratcliff, the world's most famous HDR photographer. With this software they hope to simplify the creation of stunning HDR photos and streamline the process into a single workflow.

The company says Aurora HDR combines what the world knows about high dynamic range photography, and takes it further. They say it is faster, more powerful and more feature-rich
than any other HDR software available, and offers a completely new photo editing experience.

Trey and I discuss the inception and genesis of this new software and how photographers might put into daily use.

I'm a photographer, strategist, and former combat photojournalist with decades of experience in media and content creation. I help creatives thrive through storytelling, technology, and smart automation.