TWiP 466: Modularity by Design ­- Divide and Conquer

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TWiP 466: Modularity by Design ­- Divide and Conquer

Is it a digression from the ideal of “less is more”? Or just another gimmick designed to create product lines more efficient at separating consumers from their dollars. Modularity by Design is the newest wave in high tech industrial design and in this episode we take a look at two early players implementing this methodology — Google and Craft Camera.

Google’s Project Ara promises to let you pick and choose your components to create the ideal phone, tailor made for you. And the same goes for Craft Camera… they aim to allow you to assemble the perfect 4K video camera, designed by you, for you… or rather for the job at hand.   

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I'm a photographer, strategist, and former combat photojournalist with decades of experience in media and content creation. I help creatives thrive through storytelling, technology, and smart automation.