Business
Build a Business That Outlasts the Trends
Pricing, positioning, marketing, and the systems that separate hobbyists from sustainable professionals — distilled from years of TWiP business conversations.
60+
Episodes Sourced
6
Expert Voices
7
Years Covered
18-Minute
Read Time
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What You’ll Walk Away With
Pricing Without Guessing
How to calculate your cost of doing business, set rates that stick, and communicate value without underselling your work.
Positioning & Niche Selection
Why generalists starve and specialists thrive. The three-question test to find your defensible corner of the market.
Marketing That Doesn’t Feel Gross
Inbound strategies that attract clients who already trust you before the first call — from content marketing to referral systems.
Systems & Workflow
The contract, delivery, and client-experience templates that reduce friction and protect your time and revenue.
Scaling Beyond You
From solo shooter to studio owner: hiring, outsourcing, and building a brand that survives your absence.