Doing it In-Camera with OMNI, by Lensbaby!

Lensbaby founder and CEO Craig Stong discusses his new light-bending tech OMNI, designed for capturing unique effects, in-camera. OMNI – the creative filter system from Lensbaby.

Craig answers questions about how many photographers are using Lensbaby products in their daily work, and how pros are using this new system.

About Lensbaby, in their own words…

“For over 15 years, Lensbaby has been making in-camera creative effects lenses and tools to help photographers and videographers find their visual voice and stand out from the crowd. Shooting through objects can add something distinct and special to your work, but after witnessing the difficult nature of doing this handheld – we knew there had to be a better way! With the release of OMNI, we’re extending our pursuit of in-camera creative effects to those who don’t shoot with Lensbaby lenses and optics.“