1% for the Planet, and Flickr Join Forces for the Environment

Podcast: Download (Duration: 44:47 — 51.3MB)

In today’s world, businesses are increasingly expected to do more than just turn a profit—they’re being called to make a positive impact on the environment and society. In a recent interview with Frederick Van Johnson, Kate Williams, the CEO of 1% for the Planet, shed light on how her organization has been a catalyst for businesses worldwide to take on this responsibility. The organization, co-founded by Patagonia’s Yvon Chouinard and Blue Ribbon Flies’ Craig Matthews, has grown into a global movement where companies commit 1% of their revenues to environmental causes.

During the conversation, Kate explained that 1% for the Planet isn't just about writing checks. The core of their mission is to create a structured way for businesses to integrate giving into their DNA. Each year, companies donate 1% of their revenues (not profits, as revenues are a truer reflection of business success) directly to vetted environmental partners. It’s a model built on transparency, impact, and empowerment.

A prime example of this collaborative effort is 1% for the Planet’s partnership with Flickr. Kate revealed how this relationship blossomed from a shared event, where Flickr was already contributing to environmental work. From there, Flickr quickly embraced the 1% model and has become a business member and key player, even sponsoring an online auction to raise funds for 1% for the Planet’s continued work. This auction features products and services donated by member businesses, with all proceeds going towards strengthening the organization’s ability to support more environmental partners globally.

Kate also discussed the diversity of industries and companies involved in the movement, with members ranging from startups to billion-dollar enterprises across 64 different sectors. What unites them is a shared belief that investing in the planet is both the right thing to do and good for business. “Ultimately, any economy that we have for the long term can only survive and thrive on a planet that is thriving,” Kate said.

This commitment is not just lip service—Kate and her team ensure that every company’s donation is certified annually, creating accountability and building trust among their members and the public.

As 1% for the Planet grows, so does its impact. Kate shared the organization’s ambitious goal to hit $1 billion in lifetime certified giving and beyond, aiming to accelerate their influence with each passing year. For businesses like Flickr, this partnership is about more than just dollars—it’s a way to align their brand with meaningful environmental action, engage their communities, and play a role in creating a sustainable future.

Kate’s message to businesses was clear:

“Now is the time. Whether your 1% is large or small, it contributes to a larger collective that is creating real, measurable impact.”

Through movements like 1% for the Planet, businesses are learning that being environmentally responsible is not only beneficial for the world but also for the health and longevity of their brand. By telling their stories and sharing their commitment, companies like Flickr are proving that it’s possible to be both successful and sustainable.