Building a Better Boudoir Business

Los Angeles-based boudoir photographer Michael Sasser discusses how he was able to push through the lockdown and emerge with a business that's stronger than ever. This is particularly impressive considering, at one point, LA was one of the largest COVID-19 hotspots in the nation.

Michael Sasser, in his own words…

As a photographer, I always get the question “Why boudoir?” and the answer to that is simple really. Boudoir doesn’t just empower you. It empowers me, too. It gives me the chance to go beyond words. I could say to each of you, “you’re beautiful”, but let’s be honest, nine times out of ten, you won’t believe me. I am privileged enough to get behind the lens of a camera and capture images so beautiful and so powerful that they can bring tears of joy to a woman’s eyes.

I get to be a part of the process of showing, not telling, a woman how truly remarkable she is. I get to see women truly believe in their worth, their strength, and their beauty, and I gotta say, I couldn’t imagine doing anything more magical. 

https://sasserstillsboudoir.com