Are Apple’s Product Shots the Best in the World?

Apple does a few things very well. They build buzz around every event. They sell of a ton of hardware. But they also consistently have some of the best product photographs I’ve ever seen.

According to commercial photographer Dwight Eschliman Рwho took product photos for an iPod Touch Рthe final product was a composite of 54 individual images painstakingly stitched together. While some people believe these images are nothing but renderings created in Photoshop, Eschliman created a stop motion showing how the process worked that has since been removed from Vimeo. Here is an excerpt from the video, courtesy of

The most challenging aspect of shooting store panels for Apple is the balance between the size of the file and the depth of field. Often the products small enough that our depth of field is very narrow. In order for the product to appear entirely in focus, we have to shoot a number of focus zones, which are stitched together in post. This video is a stop motion video made from all of the focus zones that were shot for this iPod Touch. The number in the corner is the number of the focus zone. In the video you can see the progression of the focus march from front to back. For this left iPod Touch, it took 54 frames just to get the product to appear completely in focus.

Regardless of how they are made, the photos look amazing (as evidenced below). But are they the best out there? If you don’t think so, point us to your favorite in the comments so we can create a gallery of the world’s best. In the meantime, here is some eye candy that every photographer will appreciate.

All images courtesy of Apple.

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